Resume

My goal is to deliver excellent digital products and experiences that solve problems and exceed expectations of the end-user. By leveraging lean product development, agile methodologies and having a data-driven approach, I can deliver business value quickly and effectively.

Experience

Director of Product Management

Fender Musical Instruments

Dec 2015 – Present

Grew Fender’s digital ecosystem by launching Fender Play, Fender Tune, Fender Tone, Fender Songs, and Fender Connect. Implemented data event tracking on 20+ properties to enable behavioral data decision making.

User Experience Director

Cooler Technologies

Sep 2015 – Dec 2015

Product management and UX design for mobile app that allowed async conversations during television show viewing.

User Experience Director

Ubiquiti Networks

Dec 2013 – Sep 2015

Product management and UX design for several enterprise-level applications allowing advanced network planning and solar capabilities.

Director of Product

Mobile Roadie

Jul 2011 – Dec 2013

Product management, UX design, and user research to maintain and grow our offering of consumer native mobile apps driven by our enterprise CMS.

User Experience Manager

Frequency Networks

Mar 2011 – Jul 2011

Product management and UX design for several enterprise-level applications allowing advanced network planning and solar capabilities.

Product Designer

Border Stylo

Nov 2009 – Mar 2011

UX and UI design and front-end development for consumer social media browser add-on.

Designer & Front End Developer

Revolution Prep

Aug 2009 – Nov 2009

UI design and front-end development for student test preparation software and marketing website.

Lead Interaction Designer

Drum Channel / DW Drums

Mar 2008 – Aug 2009

UX & UI design, front-end development, and project management to launch v1 of Drum Channel web app for drum lessons.

Education

Associate in Business Administration — Entrepreneurship & Small Business Management

Pasadena City College

Bachelor of Science in Graphic Design

California State University, Sacramento

Skills

Product strategy, Scrum & Agile methodologies, user research & feedback, data tracking plan development & governance, user experience & interface design, information architecture, wireframes & prototyping, front-end development

Proficiency with Adobe, Atlassian, Segment, Amplitude, Avo, Figma, Invision, Sketch, Keynote, HTML/CSS, Git